The Rise of Social Media Influencer Marketing on Lifestyle Branding
A relatively new phenomenon has been the rise of the social media influencer. A social media influencer is exactly what it sounds like. Pdf Rise Of Social Media Influencer Marketing On Lifestyle Branding The Rise Of Social Media Influencer Marketing On Lifestyle Branding A Case Study Of Lucie Fink Khaliun Bat Academia Edu There was once a time when the only personalities advertising products were celebrities. . Influencer marketing has seen a significant boost in focus over the past 24 months with many proclaiming it to be marketings next big thing. Some influencers have a couple thousand followers while others have several million. Authenticity allows an influencer to relate with followers on a new level and aids in building a relationship between followers and brands. Travel influencers visit destinations to promote the location as well as specific businesses or experiences at the destination. Lifestyle brands want to cr...